MISSION
At Brooke Blaze, our mission is to elevate everyday wellness through thoughtfully crafted products and personalized guidance that inspire a more balanced, beautiful, and intentional way of living. We curate exceptional wellness experiences that support the body, enrich the home, and encourage moments of restoration in daily life.
The Beginning.
Brooke Blaze is the vision of founder Anika McClure, a Los Angeles-based entrepreneur and graduate of Entertainment and Business & Entrepreneurship studies. Anika channeled her academic background and creative skillset into building a brand that merges luxury, intention, and global consciousness—elevating self-care into an art form.
Founded in 2013 on the South Side of Chicago, Brooke Blaze was born from a commitment to purity, performance, and personal well-being. What began as a small-scale endeavor—crafting clean, effective products for friends and family—quickly grew into a movement driven by demand for transparency and quality in beauty and wellness.
Frustrated by the prevalence of fillers, synthetic additives, and compromising ingredients in mainstream products, we set out to create formulations that delivered results without sacrifice. Our early success through word of mouth and social media affirmed a shared desire for products that align with both lifestyle and values.
From those early days in Chicago to our current home in Los Angeles, Brooke Blaze has remained true to its founding principle: that self-care should be both luxurious and uncompromising. Today, we continue to honor that legacy by creating products that nurture not just the body, but the spirit of intentional living.
The Formula.
Our philosophy is rooted in minimalism—using fewer, high-impact ingredients to create formulations that are both vegan and organic. We believe in the power of simplicity, purity, and precision. Every product is crafted with intention, ensuring that nothing superfluous ever touches your skin or enters your space.
Now based in Los Angeles, Brooke Blaze ships across the United States and to military bases around the world—delivering elevated beauty, home, and wellness essentials without compromise. With over 40 combined years of expertise in product development, ingredient science, and nutritional wellness, we bring deep knowledge and intentionality to every formulation.
The Collective.
We partner exclusively with ethical businesses and artisans around the globe—entities that share our dedication to fair trade, sustainability, and small enterprise. By supporting small businesses and free markets worldwide, we honor our own roots as a small, independent brand while fostering global connection and responsibility.
Every collaboration is chosen with care, ensuring alignment with our values and standards. Through these partnerships, we extend the reach of Brooke Blaze beyond borders—bringing intentional luxury to clients everywhere.
Our Sustainability Pledge
Always Vegan
We thoughtfully select plant-based and mineral ingredients that support an indulgent, sensorial experience while staying true to our values.
Handcrafted Small Batches
Our products are handcrafted in small batches, allowing us to give close attention to each formula and every step of production.
Ethical Sourcing
We seek raw ingredients from everyday people who share our respect for others, animals, and for the world we live in.